Impact of Market Orientation on Financial Performance, with Mediation Role of Organizational Entrepreneurs

Despite the growing complexity of competition, Access to financial performance particularly in SMEs companies affected by multiple variables. This paper focused on impacts of innovation capability, management capability, market orientation, organizational entrepreneurship and competitive advantage on financial performance with an integrated model. Research method is descriptive and correlational and questionnaires were used to collect data. Data analysis was conducted using structural equation modeling. The population of this study includes all employees working in offices in Tehran's Hamburger Company. The sample size is 121 and Sampling has been done by stratified random sampling method. The results showed that the indirect impact of the mentioned variables on financial performance confirmed and market orientation with coefficient effect 0.923 has the greatest impact on financial performance. The direct impact of organizational entrepreneurship on the financial performance is not supported but the indirect impact through competitive advantage is confirmed.