Measurement and analysis of environmental literacy of rural tourisms

The emergence of environmental issues and the increasing trend which is the subject of many experts which will be studied within the framework of environmental education. Because through technology development and human activity, areas of damage to the environment have increased among these activities is the development of tourism. What is noteworthy in this context, the role and impact of rural tourism in shaping environmental problems for tourism destinations? For tourists in case of environmental literacy necessary and sufficient cause irreparable environmental damage to the environment as well. The aim of this research is to study the environmental literacy of rural tourism in the three dimensions of knowledge, attitude and behavior. The study is descriptive and analytical methodology that has been done through library and field data collection. The study consisted of all tourists Shirvan city's tourism target villages that whit Using of Cochran formula 204 tourists as they were selected as sample. The main research tool is a questionnaire which the validity of that gain from expert panel and its reliability was calculated using Cronbach's alpha coefficient. The results of the research through T test showed that the level of knowledge and awareness, environmental behavior of rural tourism is at an intermediate level. The correlation test indicated that the environmental aspects of literacy (knowledge, attitude, behavior) there is a significant relationship. Finally, it became clear VIKOR Tourists who studied areas in terms of knowledge, attitudes and environmental behavior was different and not equal.