Developing a Business Model Framework for Corporate Banking in Iran

Implementing corporate banking by Iranian banks is an expensive and time consuming effort. Also the successful implementation commands wholesome changes in every part of the organization. Apart from that to control the integration of these efforts and to maintain an effective business model, the operational steps in transition from the past business model to the new one must be accompanied by a well designed framework. Thus in this research we seek to introduce a multilayered framework for designing corporate banking business models and we use Interpretive Structural Modeling (ISM) as a tool. As a result every bank will be able to have an optimized corporate banking business model in it’s own unique way, develop a prioritized transition plan and learn the dynamics of each business model element to explore the advantages.