Stakeholder Orientation in Non-Profit Public Organizations and Financial Performance: The Mediating Effect of Learning Orientation

The basic objective of this study is to analyze the direct and indirect impacts of stakeholder orientation on financial performance, and the mediating role of learning orientation. This research has applied orientation, deduction approach, survey strategy, mono method, cross sectional time horizon. A questionnaire-based survey collected data from 228 non-profit public organizations’ managers and experts by cluster random sampling in the Northwest of Iran. The data was analyzed and the model validated using structural equation modelling and LISREL 8.80. The findings show that: (1) stakeholder orientation has impact on learning orientation and financial performance; (2) the impact of learning orientation on financial performance and, the mediating role of learning orientation between stakeholder orientation on financial performance supported. The contribution of this study is the development of an integrated framework to analyze the roles of stakeholder orientation on financial performance by learning orientation, which give some suggestion to managers of travel agencies and also future researcher.