Conceptualization And Contextualization Of Entrepreneurial Strategic Renewal -Case Study Of Iran Ceramic And Tile Industry

Although the strategic renewal concept has accepted as the one of dimension of corporate entrepreneurship, this concept hasn’t been conceptualized and also contextualized according to corporate entrepreneurship context. So the current study aims to identify the time, spatial, practice and change dimension, also constructs and variables of the concept of strategic renewal according to corporate entrepreneurship context and develop the concept of entrepreneurial strategic renewal. In this regard a qualitative case study by deep and semi-structural interview whit 9 actors in the leading organization in Iran ceramic and tile industry was conducted. Collected data analyzed according to Open, Axial and Selective Coding and the result shows that the concept of entrepreneurial strategic renewal in Iran ceramic and tile industry consist of six construct including: opportunity recognition/discovery and creation, dynamic in capabilities renewal, organizational objectives and functions renewal, pro-activeness in opportunity exploitation and promoting innovation, continuous market observation and the acceptance of uncertainty as a permanent phenomenon.