Desigining the comprehensive model to improve the satisfaction of students at governmental universities

The present study was conducted to provide a comprehensive model for improving the satisfaction of students at governmental universities in Zanjan province. The research method is quantitative-qualitative combination of exploratory-confirmatory type. The statistical population of this research in the qualitative section contains higher education professionals active in governmental and non-governmental universities. Purposive sampling using snowball technique and applying theoretical saturation criterion in interviews was used. Finally, semi-structured interviews were conducted from 10 experts. The statistical population in the quantitative research section was comprised of all active students studying at state universities (9971) in the second semester of 97-96. A total of 384 golden samples were selected from each of the statistical societies using Jersey and Morgan table using a proportional stratified sampling method. The data gathering method in the quantitative part of the research is a researcher-made questionnaire. In order to determine the validity of the questionnaire, the researcher has used the assistance and expertise of experts in this field. Initial reliability of the questions of the questionnaire using Cronbach's alpha method was at 90% Confirmed. To investigate the research questions, KMO, Bartlett test and confirmatory factor analysis, Friedman rank test were used, and to determine the validity and appropriateness of the designed model, factors of convergent validity and divergent validity (Fornel and Larker) and combined reliability (CR) and Cronbach alpha were used. For fitting the factor analysis model, confirmation coefficients of T, R2 and Q2 criteria were used. Also, the general model of research was fitted with the GOF standard. The data were analyzed using statistical software Smart-PLS 2 and 22 SPSS. The results of the study confirmed the final model of the 9 main dimensions (educational, research, administrative / financial, welfare, cultural, political, technology, virtual and international), 23 components and 70 indicators in the field of students’ satisfaction improvement.