The Role of the Media in Choosing Healthy Life Styles; with Emphasise on Media Consumption of Citizens in Tehran

Hasty endeavors to promote human communication in recent years have had repercussions on human health and brought new health issues to them. In the paper, we first tried to extract the content of health messages released in selected mass media: radio, television, Salamat News website, and Weekly Newspaper, and define the Healthy Lifestyles of people in Tehran. Data collected through survey from a sample of 802 people aged 18 and more, then it was analized. The results showed that there is a significant relationship between the media consumption of individuals and their health-oriented lifestyle; there is also a significant relationship between the health-oriented life style and social-economic position. Also, the results of content analysis showed that paying attention to the dimension of body health is on the high level of ranking in all four media, subcequently are social, psychological, and moral dimensions’ in terms of frequency and time being covered.