فصلنامه پژوهش های ارتباطی
پیاپی 116 (زمستان 1402)

The media are multi-functional that, at the same time as trying to make a profit through attracting customers, they should also focus on guiding the audience through intellectual and cultural influence. One-sided views of the media and the lack of theoretical understanding have caused a large part of the capacity of theoretical understanding and practical promotion of the media to be delayed in realizing these two. The research attempted to provide a new approach in this field by presenting a conceptual model of media authority specifically for the broadcasting organization. The design of the conceptual model was done with the method of grounded theory and the systematic approach of Strauss and Corbin, and the final model was explained in six general areas. According to the findings of this research, media authority is created as a result of justice, independence and media leadership, it flourishes in the context of organizational competencies such as organizational maturity, excellence culture and proper talent management, through strategies such as focusing on the field of strategic performance, unity and market development. And the rotation of competing paradigms is objectified and ultimately leads to positive media reputation among various stakeholders. Reference media can be very effective in realizing the public interests of the society due to the quality and quantity in responding to the needs and wants of the audience as well as the high communication capacity with the social body.

According to their functions, the media can provide the ground for the participation of more people in the society in sports activities, especially for teenagers and young people. The purpose of this research is to provide a model for improving the quality of media programs in order to attract teenagers and young people to participate in sports and physical activity. This research has been done with the fundamental purpose and grounded theory method (systematic model of Strauss and Corbin) and with a qualitative approach. Also, the data has been collected in the field. The statistical population of this research includes experts familiar with the media, sports participants, sports media and psychologists of adolescents and young people, as well as researchers, university professors and people involved in sports media, public relations managers of sports organizations and some young and adolescent athletes. It has been mentioned that 25 people have been selected by targeted sampling method. In data analysis for open, central and selective coding, the qualitative approach of grounded theory was used and open coding was done by analyzing the interviews. The model for improving the quality of media programs in order to attract teenagers and young people to participate in sports and physical activity is based on causal conditions (human resource, organizational cooperation and organizational structure) and taking into account extractive strategies (media content, programming, planning and evaluation) which is affected by background conditions (infrastructure and cultural) and intervening conditions (economic and legal political factors), consequences such as sports development, health improvement and social effects can be observed. Specialized programming with special attention to the benefits of physical activity, the sports needs of teenagers and young people, the facilities and equipment available in sports centers, etc. can improve the quality of media programs and help attract different groups, especially teenagers and young people, to sports.

This articl, which was carried out in order to identify and prioritize media strategies to develop social responsibility in national sportsmen, was applied thematic analysis research with a qualitative approach. The method was library and field and the statistical population encompasses all experts in the field of media and sports, including professors, managers, sports experts and students in three scientific, executive and sports groups. Sampling was done purposefully and theoretical saturation was achieved during 18 interviews. In the present study, retesting was used to determine the reliability of the conducted interviews. The validity of the questions has been reviewed and confirmed by 12 relevant experts. From the data analysis, 45 open codes, 8 central codes, and 6 selective codes were obtained, which included advertising, executive policy, research, motivational, culturalization, and personal development. Considering the results of this research, it is possible to take a step towards policy making and institutionalizing media aspects of social responsibility in sports in general and among sports stars in particular, which of course requires the formulation of strategic plans and laws.

Sports, as a most important way to increase people's physical and mental health, has had a great impact on other aspects of social life. Along with developing different media, people's tendency towards sports has increased and providing public sports services to help people's physical and mental health has always been one of the most important programs of governments. This research has been done with the aim of identifying the challenges of developing public sports and sociologically explaining the influence of provinces’ media (radio and television) as the most public media on people's participation in public sports. The research method is semi-structured interview and the studied population includes athletes, professors, public sports officials and media managers of Markazi Province. Using targeted non-probability sampling method, interviews have been conducted with 29 members of the sample up to theoretical saturation. The analysis of the findings using the theme analysis method showed that the inhibiting factors of "structural weakness and management attitude" are among the most important obstacles to the development of public sports and the factors related to "strengthening the technical and human infrastructure in the field of sports" are among the most important factors of attraction in public sports. According to the SWOT analysis, public sports in Markazi Province is in an unfavorable situation (weakness and threat) in terms of strategic position. Considering the establishment of large industries in the province and their social responsibility to protect the health of citizens, it is suggested to use the power of the provinces’ media in promoting public sports and demanding the social responsibility of industries to help expand it at the province level.

During their lifetime, early humans reacted to their surroundings, that is, the terrifying and wonderful world that surrounded them; And based on the fear and fascination with the secret hidden in the universe, they created the first mythological stories. This chain of thought expanded over time until cinema encompassed myths to create storylines in structure, characters and style, and by embedding myths in human life, made it as a most practical form. In this article, using the method of structural analysis of narrative and communicative anthropology, the state of cinema during the construction period (1989-1997) is studied, and along with the analysis of the social, political and cultural situation, the structural analysis of the narrative of one of the outstanding works of this period (film Aagenseh Shisheai) has been discussed using the method of narrative analysis. The results showed that during the construction period, revolutionary values such as sacrifice and martyrdom, spirituality, contentment and simplicity, which were the achievements of the first period of the revolution, gradually faded in the characteristics of the heroes of the movies, and factors such as welfare seeking, competition for wealth and rising expectations and possibilities As one of the main necessities of the hero, welfare and materialism stood up against the revolutionary values; On the other hand, it seems that the political discourse governing the Iranian cinema during this period worked as a tool in the service of the government and in the way of persuading the people to watch works with heroes with a moral and value burden, while the general public did not accept this and they seek the heros with the characteristics of the world of that day.

TV Religious programs must be attractive in terms of form and deep in terms of content in order to influence the formation and strengthening of the religious identity of their young audience. This article has been carried out with the aim of examining the aesthetic aspects of the visual components of TV religious programs and to know how they are used in these types of programs. In order to collect and analyze information, using the triangulation method, documentary methods, semiotics and case studies have been used. In this article, the semiotics method was used to understand the relationship between the six components of composition of images, stage and decor design, image background, color pattern, logo, and visual signs and lighting of religious elements in the programs "Samte Khoda" and "Soureh". The findings show that "Samte Khoda", as a religious program, has been more successful in the design of decor, color patterns, visual signs and lighting, and "Soureh" program - regardless of the presenter and guest's cover - only with images. The background has been shown to be religion-oriented, although in the composition of the image, in terms of technique and dynamics, it has been more successful than the "Samte Khoda" program. The results of the article can be used to create a local and unique model for the production of religious talk show programs.