Investigating the factors affecting the development and use of E-services in the tourism industry in Ilam province

The number of internet users and international social networks is increasingly growing and the modern communicational technology is currently an inevitable part of life. Hence, all the commercial-service agencies ought to meet the needs of this large group of customers and users regardless of geographical barriers. Therefore, the aim of this article is to investigate the effective factors in order to develop and use the electronic services in tourism industry of Ilam State. The method is analytical-descriptive. The population includes all the tourists visiting Ilam State and the experts of tourism that 384 of tourists were chosen by Cochran formula and Random Sampling and 100 of experts were chosen by Convenience Sampling as the sample of study. The questionnaire is researcher-made which its validity is confirmed by the university teachers and experts of tourism and its reliability is confirmed Cronbach's alpha 0. 957. To analyze the data, Multiple Regression Test was used. The findings reveal that according to tourists, the variables of income, public use of internet and improvements of services and features of tourism in destination of tourism have a positive and meaningful effecton dependent variable (that is using electronic services of tourism) in Ilam State. Moreover, the variables of education, age, place, availability and prices do not have any effects on dependent variable. According to the experts, the variables of income,public use of internet and the features of tourism destination have a positive and meaningful effect on dependent variable and the other variables have no effects on using electronic services of tourism.