Content Analysis of the 2016 United States Presidential Election Campaigns on Twitter

2016 USA presidential election results surprised many in America. Most experts and traditional polls had predicted that Hillary Clinton won election but results marked otherwise. In this study, with social network analysis method in content analysis approach, the election campaigns for the two main candidates was investigated on the basis of tweets sent on Twitter platform during the three day period prior to November 8, 2016.It was found that in most analytical aspects such as analyzing tweets, retweets, hashtags, mentions words, user profiles and so on, Trump’s campaign advantage is evident and among users with a neutral trend Trump tendency is likely to dominate. In addition, we identify Some electoral strategies and effective political movements, for example, we understand that Clinton campaign focused on attacking Trump and vice versa Trump campaign focused on support Trump, or users, particularly neutral have shown particular attention to Wiki Leaks and disclosure of emails.