Sport Development in Television; a Study by Discourse Theory Approach

TV is one of the most influential media in development of various sport fields. This study, trying to answer this question: how TV define development of sport in society, and how criticism and interpretation this concept. For this purpose,a range of TV texts, conversations and observations has been examined. Connection between elements and points was expressed based on the concepts of discourse theory of Laclau and Mouffe (1985). Sport development in television cannot take into account without describing the unequal incidence of discourses; they are named high level (elite) and participation (public). Analysis of interviews and television texts show that many concepts such as development, sports, athletics, budget, and facilities, get their meaning from elite sports discourse. The results also show elite sport discourse has marginalized participation discourse. Understanding the conditions of development of sport based on the strengthening and weakening of dominant discourses on television is important for researchers in the field of Physical Education and Sport Sciences. This means that the normalization and institutionalization of the concept of sports development takes shape in how form of knowledge, experience, political analysis and media policy.