The Sociological Explanation of Modernism, from the Female Students’ Viewpoint from Kharazmi University

Fashionism is one of the most important social issues in the modern world. It is a kind of consumption, which is not for the satisfaction of the biological needs; however, it is for the social purposes. Accordingly, this study aims to highlight the significant role of the fashionism, which intends to introduce the sociological explanation of fashionism from the female students’ viewpoints in Kharazmi University. Due to the vast realities of fashionism in people’s lives, the compilation theoretical framework was chosen based on the theories of Simmel, Veblen, and Bourdieu for a general guide to the research. The research method is the descriptive correlation. The statistical population of the study consisted of all girls who studied in Kharazmi University in 2016-2017. Three hundred and sixty two of them, as the case study, were chosen by using the simple random sampling method. To collect the research data, we used a researcher-made questionnaire. The data were analyzed by using Pearson correlation coefficient, independent T-test, analysis of variance, and regression. The results of the study showed that there is a positive and significant relationship between the variables of body management, leisure time, economic and social bases with a fashionism orientation. Moreover, the multiple regression analysis showed that the leisure time and the body management of 32% totality of the variance of the dependent variables could explain the tendency to the fashionism