Factors affecting willingness to pay for ecotourism in estimating the value of Taq-e Bostan Kermanshah

Development of economic activities, population growth, increased life business and higher levels of living standards, increased demand for natural environment and cultural and tourism needs. Taq-e Bostan Collection is one of the most unique monuments of Iran and the world. This historic collection of Kermanshah province was one of the attractions that every year is host to a large number of domestic and foreign tourists. This study eco-tourist value in predicting needs, eliminate deficiencies and develop tourism in the area.
Data for the factors affecting the willingness to pay and the value of the collection in 1393, through questionnaires and interviews with visitors from this collection were collected in 1047.
The results showed that two factors of gender and visitors from the study are the variables that are willing to pay significant relationship with the age, education, cost of transportation, household size, household income, number of visits, time Visitors travel time and vehicle type (personal or public) is one of the factors affecting willingness to pay and willingness to pay, had no significant effect.
The average willingness to pay for each visitor was 4585 USD per visit. In addition to the satisfaction of the utility of first priority (with significance = 0) and sex are the last priority (with significance = 0.121) in the willingness to pay, respectively.