A Model for the Success of Women Entrepreneurs in Small Businesses

The present study aims at introducing a model to help women entrepreneurs succeed in small businesses. The approach of the present research is qualitative and exploratory interviews were used to design the model of theme analysis and collect data. The statistical population consisted of women who worked in small businesses. Considering the importance of the research topic, chip sampling (snowball) technique was used and a sample size of 23 subjects was taken for interviews. Results indicate that factors such as needs defining, opportunity seeking, deep belief, self-confidence, commitment, risk taking, perseverance, financing, training, social relationships, strategy, creativity, innovation and autonomy are effective for a successful and timely business start-up. Also, the factors were explained and linked to establish three categories of ‘entrepreneurial culture’, ‘entrepreneurial capacity’ and ‘innovative partnership’ and consequently the research model was defined.