New technology persuading audience

The Gamification technology, in recent years has played an important role in promotion of business and attraction of customers and organizational audience.
Gamification means using potentials and characteristics of game designing in none game environments which essentially has nothing to do with game, areas such as, persuading people to learn, increasing visitors of a site or selling a product or service. According to predictions, the revenue generated by Gamification will amount to 5.5 billion Dollars in 2018. What’s the reason behind high performance of Gamification? And how it influences its audience?
In this writing , efforts have been made to use documentary research works and various sources both local and foreign, available in the field of Gamification to first, provide general knowledge about this new technology, namely the game and other relevant concepts. Then the psychology of the game as the basis of functioning of Gamification for convincing the audience has been reviewed and answer has been given to this question that how Gamification influences its audience and pursued them to do things that in ordinary circumstances they have no desire to do