فصلنامه رسانه
سال سی و چهارم شماره 4 (پیاپی 133، زمستان 1402)

One of the common ideas for crisis communication is that the media consensus on the role of the government causes people to sympathize with the government and helps the government to control the crisis. In order to investigate the functioning of the media at the beginning of the crisis, the present article studies the role of political affiliation of Iranian news agencies in the representation of the government during the crisis of the Covid-19 Pandemic in the first seven months of the outbreak of this disease. For this purpose, a conceptual framework based on three models of the relationship between government and media, i.e. hegemony, propaganda, and Indexing has been set. Also, the qualitative approach and the inductive framework analysis method were used to analyze 794 news items that were selected from two news agencies affiliated with the reformists, namely IRNA and ILNA, and two news agencies affiliated with fundamentalists, namely Fars and Mehr. The findings, while showing the decreasing trend of production of corona virus related news in the studied period, show that all news agencies have used the frame of “criticizing the government, but unlike other news agencies, The results show that during the first Covid-19 wave, all news agencies acted based on the hegemonic model and they have agreed on important issues such as the manageability of the corona virus and the conditions caused by pandemic. But during the second wave, we see a lack of agreement between news agencies.

Today, the development of information and communication technologies and the emergence of emerging technologies have led to a dramatic change in the field of cyberspace. The most important means of influencing this space is to create technological infrastructure and content production management because cyberspace is formed through this infrastructure, but the key to this mass impact in this space should be sought in the power of control over big data and content produced; In this research, a documentary study and a meta-combined research method have been used. 96 basic concepts were categorized, each of which was placed under 8 categories after the category, the most important of these findings are features such as content interactivity, multimedia, content-oriented content and privacy. If by knowing the components and features of cyberspace content, it is possible to perform better activities in cyberspace and manage and monitor this space content in the best way, also with regard to policy and content management, better decision about what kind of content and how it should be produced and published Which can be considered effective.

Today, the advent of native advertising has changed the advertising landscape,localized advertising is the latest trend in hybrid content that has similar features to content marketing, journalism and important content with financial support and also depends on the digital environment of the host media.This study aims to design an effective model of localized advertising on social networks. To answer the main question of the research, content analysis method was used. The field of research of all foreign articles is localized advertisements In this research, topics related to the effectiveness of localized advertising are extracted from articles, which after clustering, combining and deleting common codes; 61 key themes, 18 integrating themes and four macro themes were obtained.In order to explain the validity of the research, the exploratory and confirmatory model approach was used, which shows the acceptable validity of the result s. Holstay method was used to evaluate the reliability, based on which the reliability was calculated to be / 85. And was higher than the standard value of 0.7. Research results show that localized advertising is effective. The use of advertising strategies also play an important role in the effectiveness of native advertising

Instagram has created a new arena for celebrity activity and changed fan patterns. Today, visual self-representation is the most content of social media. In this situation, celebrities create a new identity for themselves.In this study, the survey method was used to collect information and the questionnaire technique was used. Also, in the theoretical part, the approaches of "representation of celebrities in social networks", "lifestyle and celebrity", "online socialization and celebrities" and "celebrity visual communication" have been used.The results of the research show that the interaction of fans with celebrities at the Para-Social level is more than the interaction at the level of identification and worship. Para-Social Interaction (PSI) as a new issue can affect people's self-image concerns. In such a way that the worship of famous people and Para-Social Interaction (PSI) are effective in this field. Approximately 47% of users are attracted to celebrities. In such a way that in addition to being interested in Para-Social Interaction (PSI) with celebrities, in the abstract dimension, they imitate the values and attitudes of celebrities, and in the behavioral dimension, they worship and imitate the lifestyle of the popular celebrity. The present study shows that the most important content production by celebrities for users is: "sharing and sending interesting updated images", "publishing videos and images of the celebrity's professional activity", "publishing heartfelt messages for fans in the form of images or messages" and "publishing works of fans on their Instagram page".

The aim of this study was to investigate the factors affecting the continued use of Snapfood mobile application using technology acceptance model and waiting confirmation model. The research method is applied in terms of purpose and descriptive-correlation in terms of data collection. The statistical population of the study was Snapfood users in Mashhad, which was distributed by sampling method and based on the rule of 5 to 15 times the number of items 340 questionnaires. Data collection tool was a standard questionnaire of Tom et al. (2018). For validity and reliability of the instrument, content validity and Cronbach's alpha coefficient were used and in order to test the research hypotheses, structural equation modeling with Smart PLS software was used. The results of testing the research hypotheses showed that all the factors in the technology acceptance model have a positive and significant effect on the continuity of application. In addition, the effect of approval and expected performance and satisfaction as well as the effect of approval on expected performance are significant. The significant effect between confirmation through expected performance and through satisfaction on users' continued use of the application was not confirmed. The expected performance also showed a positive and significant effect on users' continued use of the application through satisfaction.

Children and teenagers cinema have abundant and attractive capabilities that can be more effective than other means for growth and mental and social training of low age generation. Children and teenagers are always influenced by the hero of the film and showing such special character has very effects on their mind and on their behavior. Heroic journey is a pattern which most of thinkers including mythologists have considered it one of people who has studied the myth of the hero seriously, is Joseph Campbell.Christopher Vogler has extended the Campbell’s opinion and adds somethings to it. Maureen Murdock thinks that model of champ bell and Vogler is quite manly and incomplete and he suggests “the depth of feminism” in her book named Heroin’s Journey. The methodology of the study is qualitative and its approach is mythical. Hence after reviewing the research literature and theoretical bases, for detection and reaching proper results, case study samples of “heaven children” and I, Taraneh, am fifteen years old” from after Islamic revolution of Iran children and teenagers’ cinema have been chosen purposefully from optimal cases and based on theoretical foundations assigned to the film and they have been deliberated and analyzed.

The present study aimed to design a model of social media environment antecedents with a socio-media trust approach to social security. This study is an applied goal in terms of implementation method in the form of a descriptive-survey research with a cross-sectional approach. The statistical population includes all citizens in Tehran, from which a sample of 200 people has been selected. In this study, a questionnaire including 6 dimensions and 26 questions was used to collect information to test the hypotheses. The validity of the questionnaire was confirmed using content validity method and convergent validity and the reliability of the questionnaire was calculated by calculating Cronbach's alpha coefficient and combined reliability. To test the hypotheses, the partial least squares technique and Smart PLS software were used. The results of testing research hypotheses showed that information quality has a positive and significant effect on social trust; Information credibility has a positive and significant effect on social trust; Perceived honesty has a positive and significant effect on social trust; Social trust has a positive and significant effect on social capital; Social trust has a positive and significant effect on social security; Social capital has a positive and significant effect on social security. Overall, the findings of this study show that the antecedents of the social media environment can play a positive role in shaping social security by influencing trust and social capital.

The media, as a source of election information, is one of the main manifestations of a transparent society. On the other hand, transparency in executive and supervisory organizations plays an important role in protecting the votes of the people. In this descriptive-analytical study, while emphasizing that the penalties do not affect the results of elections and restoring the lost public trust, we examine the role of the media in different stages of election and prevention of electoral crimes and violations. Based on the results, it can be said that the media can greatly reduce electoral crimes and violations by increasing the transparency and efficiency of preventive measures and making it difficult or impossible to commit the crimes and violations. It seems that in the Iranian elections, the free role of the media is faced with serious doubts, and this has affected their performance, especially in the prevention of electoral crimes and violations. The root of many of these crimes and violations is the lack of knowledge of the rules and legal procedures related to the elections. The position of the media in Iran is fundamentally weak, even if it try to improve the awareness of citizens.

Despite the wide spread of the concept of social capital, not much research has been done on its applications in the field of marketing. Therefore, the current research was conducted with the aim of designing a value co-creation model in family branding and the mediating role of social capital. In this regard, a survey field study was conducted by distributing a questionnaire in a sample consisting of 384 customers of leather brands related to family companies in Iran. The questionnaire used included 6 dimensions and 21 items, which were distributed among the members of the statistical sample after ensuring reliability and validity. Partial least squares technique and SmartPLS software were used for data analysis. Based on the results obtained, it was found that social capital has a positive and significant effect on participation (involvement) and the quality of customer-brand relationship; Customer participation and the quality of the customer-brand relationship have a positive and significant effect on receiving feedback; Customer participation and the quality of the customer-brand relationship have a positive and significant effect on recommended advertising; Receiving feedback and recommended advertisements has a positive and significant effect on the co-creation of brand value. The results of the goodness of fit showed that the model proposed in this research has good validity and good fit.

In recent years, social networks have gained the trust of their use among all different groups of society by providing easy participation opportunities and access toall, independence and privacy in them. The purpose of this study is to investigate the effects of social networks features on users trust in the Maku Free Trade Zone. It is important to study the trust of users of social networks among all different groups of society, but the use of these networks, among women, is doubly important due to their prominent role in the family management process and participatory issues in society. The research method is a simultaneous combined method of angulation- quantitative and qualitative methods, which use in-depth and open interview tools in the qualitative method and a questionnaire in the quantitative method to collect data. The statistical population of the study includes women over 15 years old living in Maku Free Trade Zone in 1400. In the qualitative phase, the questions were sampled in a targeted manner by 40 individuals. In the quantitative phase, 365 questionnaires were distributed randomly among the sample size using the Cochran relation. The theoretical framework of the research is based on the theories of “Giddenz construction”, “the use and the feeling of satisfaction” and “ Coleman, Fukumaya ,Giddenz theory of trust”. The results show that in a quantitative and qualitative methehods, the features of social networks include: User centered, facilitating communication, interaction, empowerment, lack of formal oversight, etc. have a strong impact on users trust and use....

Citizens' health largely depends on the policies and operational plans of health care providers. In this regard, the present study aimed to design a model of public health services . In this research, a mixed (qualitative-quantitative) approach has been used to design the model. The statistical population in the qualitative part of the research includes 29 specialists and university professors. The statistical population in the quantitative part of the research includes all students of Shushtar University of Medical Sciences (N = 183), from which a sample of 125 people was selected. Interviews and questionnaires were used to collect data. In the first step of the research, the specialized research interviews are coded using qualitative content analysis. In the next step, the partial least squares method is used to validate the model. Qualitative analysis was performed with MAXQDA software and partial least squares method was performed with Smart PLS software. Based on the results, six general structures were identified in relation to the future of public health services, which include improving the quality of health services, humanism, policy-making, strategic thinking in the health sector, justice-oriented and infrastructure. Validation of the model obtained using the partial least squares method showed that the proposed model has a good validity in explaining the factors affecting the improvement of the quality of health servicesIn general, the results obtained in this study show that focusing on five key components can provide the necessary basis for improving the quality of health services.