Investigation the effect of employee involvement on organizational citizenship behavior with moderating role of organizational identity

Human resource is the most important resources in organization, which influences organizational direction and performance. Organizational citizenship behavior is a desired consequence that managers tend to increase it among human resources. The aim of this study is to investigate effects of job involvement on organizational citizenship behavior with moderating role of organizational identity. The population of study is Iran Insurance Company agencies (representatives) in Mashhad, with 300 agencies. Two-stage cluster sampling method was used with regard to the distribution of agencies in Mashhad. 167 agencies were determined for sampling size using Morgan table. Data collection tool were three questionnaires which their validity confirmed through construct validity and reliability were assessed using Cronbach's alpha. To ensure of returning adequate questionnaires, 170 questionnaires were distributed and 167 questionnaires were returned. Data analysis using structural equation modeling and partial least squares (PLS) was conducted. The results showed that job involvement has significant positive effect on organizational citizenship behavior. Also, organizational identity has moderating role in the relationship between job involvement and organizational citizenship behavior.