Effective Education from the View Point of Professors at Fars Farhangian University؛ One Qualitative Study

The purpose of this study is to describe experiences and understandings of Fars farhangian university faculty members about factors, circumstances and the effective education characteristics. Interview is used to collect data and when the sufficient data was gathered, sampling was ended. The total number of 22 professors in the period of 1 month were interviewed. The Strategy of continuous and comparative analysis was used to analyze the data. From the viewpoint of professors the main factors in effective education include: 1) teaching skill 2) trainers and students’ characteristics ؛ 3) interpersonal relation, and 4) background factors. Most professors believe that " the professors' teaching skill" is the most important element in the effective education. Meanwhile, most of the participants in this study believe that proficiency in content and communication skill play an important role in the effective education process. However, nobody saw "respecting the law" as an important factor. It is worth mentioning that participants in this study expressed something new in "background factor" as an important element in effective education. Based on the result of this research the effective educations is only possible when all the environmental and organizational factors all together contribute to run the organized programs.