Designing a Strategy Map for Sports Equipment Manufacturing Companies and Ranking Strategic Objectives Using Fuzzy Prioritization Method: A Case Study: Cross Company)

A strategy map is a tool that communicates between the strategy desired by an organization and the processes and systems that contribute to the implementation of the strategy. This tool makes it possible for the staff to have a direct look at how the different activities are connected to the organization's comprehensive goals and to coordinate them in the best possible way. The present research, which uses causal relationships among strategic goals at different levels, designs and maps out the strategy of the company that produces cross-sports equipment. In this research, we first examine the strengths, weaknesses, opportunities, threats, and strategic themes, as well as the extent to which SWOT points are covered by strategic themes. Then the impact of the goals of each level on their level goals and the impact of the goals of each level on the higher-level goals are measured. Finally, the strategy map for the cross-company is outlined, and in order to prioritize strategic objectives, the fuzzy prioritization method is used.