Designing a Model for Explaining Creative Deviance in the National Iranian Oil Company

In many companies, the path from initiating creative ideas from individuals to innovate is not fully implemented for many reasons. Such companies have been convinced to use employees' new ideas effectively and know that will not happen except with a creative deviance. So, the goal of this research was to design a model of creative deviance in the National Iranian Oil Company using the grounded theory method as one of the qualitative methods.In this study, deep interviews were conducted with 11experts in the National Iranian Oil Company and University Professors , using theoretical sampling method for determining research sample. Then, the components of creative deviation were identified in three stages of coding in grounded theory method, including: open, axial, and selective coding methods. According to the results, management and organizational component (causal conditions), creative deviance (action/reaction strategy) characteristics of actors and features of the idea (context), managerial, organizational and biographical conditions (intervening conditions), positive and negative consequences in the individual and organizational levels (consequences) were extracted and creative deviance model was designed.