Investigating the Strengths and Weaknesses of the RadioSport Programs From the Viewpoint of Specialists in the Field of Sport Management and Radio Programmers

This study aims at investigating the strengths and weaknesses of radio sport programs from the viewpoint of sport management specialists and radio programmers. The research method is descriptive-survey conducted by a questionnaire. The statistical population consisted of all experts in the field of sport management and radio programmers. 90 individuals were selected as the sample of the study using convenient (available) method. The research questionnaire consisted of three parts: demographic characteristics (7 items), strengths (15 items) and weaknesses (22 items) that were employed after determining the validity and reliability. Descriptive and inferential statistics were employed to analyze the data via SPSS 16 software. The results of the research showed that the most important strengths were the speed of information transmission of radio networks, the number of proper sport experts on the networks, the proper interaction with academic experts and university professors, the quality level of reports and sport analyses. The results also highlighted the weaknesses in the existence of financial constraints for radio networks, the lack of the ability to broadcast some sports, the lack of independent revenues for the development of the sport groups of radio networks, and the lack of strategic marketing programs in sport fields. Radio directors and managers must identify the strengths and weaknesses and take advantage of opportunities and environmental threats to achieve high efficiency and effectiveness.