Investigating the Results of Customer Satisfaction on Oral Advertising and Customer Loyalty in Internet Banking Acceptance in Ahvaz City

Internet banking is one of the phenomena that can improve the quality of the services provided by banks to its customers and make customers more satisfied. The purpose of this research was to evaluate the results of customer satisfaction in accepting Internet banking in Ahvaz city. This research is applied in terms of its purpose and it is descriptive in terms of its nature. The statistical population of the research consisted of clients using internet banking services in Ahwaz. Data were collected using a questionnaire. The sample size with the Morgan table for an unlimited society is at least 384 people. Cronbach's alpha method was used to determine the reliability of the instrument. In order to verify the reliability of the questionnaire, a pre-test sample of 30 questionnaires was first tested. Then using the data obtained from these questionnaires and using SPSS software, the confidence coefficient was calculated using Cronbach's alpha method for this tool. The results showed that the effect of internet banking acceptance on customer satisfaction and also, the effect of customer satisfaction on oral advertising and customer loyalty is positive.