Identify Intra-Organizational Affecting Factors On Attracting Investment In Time Deposits And Provide Appropriate Solutions (Pasargad Bank Case Study In Qom Province)

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Article Type:
Case Study (دارای رتبه معتبر)
Abstract:
the purpose of this study is to identify and prioritize intra-organizational affecting factors on attracting time capital deposits in Pasargad Bank. In terms of aim, this is an applied study while it is a descriptive – survey in terms of conducting and data gathering. In the second step, a questionnaire was devised based on identified factors. Research statistical a questionnaire was devised based on identified factors. Research statistical population consists of all customers of Pasargad Bank in Qom Province. Since statistical population is indefinite, 204 individuals were selected as statistical sample by using unlimited sampling method with 95% of confidence level. Finally, 196 questionnaires were gathered. To determine the validity, the questionnaire we submitted to management professors and after inserting their opinions, its validity was confirmed. To compute reliability ratio, Chronbach’s alpha was used. The obtained ratio was 0.814. Deductive statistics is used to analyze the data.kolmogorov-smirnov Test, In deductive statistics section, Freedman tests and single community statistical average are utilized. Data analysis shows that all recognized factors are significant as affecting factors on attracting time capital deposits and their priority order is paid profit, diversity of services, employees’ skills, propaganda and the number of branches.
Language:
Persian
Published:
Organizational Culture Management, Volume:17 Issue: 51, 2019
Pages:
65 to 83
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