Explaining the Implementation of Resistive Economy in Sport Industry

Economic outcomes of direct and indirect effects of sport in development have attracted much attention to this industry. In line with other fields, it is a necessity to strive for resistive economy policy in difficult conditions in order to convert threats into opportunities. Knowing that this fact requires a roadmap for the implementation of resistive economy in sport, the present study aimed at explaining the implementation of resistive economy in sport industry. Using qualitative content analysis method, in-depth interviews with experts in the field of economy and sports were explored. 17 elites and experts of sport economy and university professors who were selected by purposive sampling method were referred to. According to the results, a three-level model including infrastructure optimization, retrofitting, and salience was proposed to implement resistive economy in the sport industry. Based on the results, it is necessary to focus on subjective goals in policy- making of implementing resistive economy in sport and attempt should be made to act in a balanced way. Therefore, policies should be developed and implemented so that objectives of infrastructure optimization, retrofitting and salience can be realized and resistive economy policy can be implemented in sport industry and environmental requirements can be met proactively.