The role of stage lighting in persuading the audience in the theater

Light and Stage lighting have a significant role on the Persuading and attraction of Spectators. The purpose of this research is to identify the role of stage lighting on persuading theater spectators. In this research, qualitative methods were used to collect data while using a surveying method utilizing researcher-designed questionnaire for Statistical population. The questionnaires included questions with a choice of five answers according to Likert Scale from strongly disagree to strongly agree which has acquired Cronbach's alpha high correlation/ association coefficients. Questionnaires were distributed among 300 experts and masters in the field of light and lighting in theater and cinema using Snowball sampling in 1396. To analyze the obtained data, statistical methods such as Frequeny Table, Frequeny Percent, valid percent, Central tendency, Variability, Ordinal Variables test, Pearson correlation coefficient and Regression analysis with SPSS software were used. The results of model analysis indicated that in addition to completing and overlapping other parameters, with effects far beyond them, stage lighting transmits the message through light. It was also found that stage lighting could create persuasions in the context of excitement and the framework of psychology and perception of the Spectators. The use of Light Path in stage lighting, increases the amount of attention, perception, improvement and reception of the theater messages in the minds and beliefs of the Spectators.