Training and Development of Human Capital in the Creative Industries

This research seeks to explain and design the human capital education and development model in the Islamic Republic of Iran Broadcasting News Agency. This research is an applied objective which is carried out with a qualitative approach (classical ground) and content analysis method. Regarding the quality of the data, in order to analyze the data, an interpretive-analytical method has been used that replaces the inferential and descriptive statistical methods in the quantitative approach. Sampling method was purposeful and snowball. In this research, prototypes were first selected and in-depth interviews were conducted. The number of participants in the interview was about 13 media directors and university professors, following several interviews, the initial model of coding and analysis was obtained. Following the coding of all interviews, the main categories and related categories have been identified and step by step, the final model has been completed. The results of codings and analyzes with a qualitative approach in the whole theory have led to model design. Finally, the conceptual model and components of the model are presented with related components and indicators.