Identifying and prioritizing Critical Success Factors of product design in IT industry with Crowdsourcing Approach

Crowdsourcing is one of the new cooperative strategiesin open innovation that Using Information Technology (IT) facilities, provides a platform for active online crowds in various activities of companies such as product design. However, in this area, there were not too many projects which have achieved acceptable results. Therefore, this research attempts to identify and prioritize success factors of crowdsourcing in product design and improvement. the type of research is mixed method. The method of analysis for qualitative section is based on content analysis and for quantitative part is based on descriptive survey. Data were collected from experts and specialists in the field of crowdsourcing. Hence, several factors has been extracted from previous studies, then 36 main success factors has been recognized through interviewing approximately ten managers who are experienced in crowdsourcing for product design. The factors were assayed by Delphi method and final dimensions and factors were weighed by experts using best worth method. The study prioritized the quadruple dimensions of crowdsourcing as follows: contributors, IT system, organization management and employees. Among the factors of mentioned dimensions, “contributors operation quality”, “quality of IT System”, “control and supervision process” and “employees efficiency” are the most important ones, respectively.