Increased competitive advantage Strategic planning of water and wastewater Authorities based on SWOT analysis and Quantitative Strategic Planning Matrix (Urban Water and Wastewater Authority of West Azerbaijan)

Today, due to the limitations and crises in proceeding Water and Wastewater Authority in supplying and optimal utilization of water resources and sewage disposal, management is need and strategic and operational are also planning to enhance the competitive advantage of human societies. The purpose of this study is evaluation of advantages and limitations of urban Water and Wastewater Authority (WWA) of west Azerbaijan and choosing strategies in the development and offering solutions so as to achieve short-term and long-term purposes also offering services and satisfaction customer of WWA. This research is done on the process of formulating the strategic planning model of David, the data from the survey-descriptive study through interviews, questionnaires and study library are also collected. After identifying the internal and external factors of the WWA and put in the SWOT and IE matrix, the resulting scores were in the position of aggressive strategy and Near to competitive position, and then main strategies in these position have been prioritized with Quantitative Strategic Planning Matrix (QSPM). Improvement the methods of providing services for customers using of new technologies, improving the management of relationship with customers, Preferment the quality of drinkable water, implementing the developmental projects and separating of drinkable water from non-drinkable were selected as the most effective strategies. The implementation of strategies based on the highest average scores, Implementation of strategies aggressive (SO) and strategies competitive (ST) are suggested.