Evaluation of Elements Affecting Urban Tourism Case Study: Urmia City

Required of tourism is the elements and elements in which tourism is formed and based on them, known as "primary elements" (tourism attractions) and secondary elements (tourism services), and tourism without considering these elements Does not have credit These factors play an important role in urban tourism and development, and they are considered as an important factor in attracting and sustaining tourists in cities. The method of this research is descriptive-analytical and in terms of its purpose, which has been done by means of correlation tests. The questionnaire is the main tool for collecting information and data required for research. The statistical society includes tourists who traveled to Urmia in July and August 2012. Regarding the uncertainty of the number of tourists, Cochran's unconditional community formula was used to determine the sample size and the sample size was 165. Selection of random sampling was done. Structural modeling in LaserL software was used to analyze the research data. According to the results of modeling, the estimation of structural equations of tourism attraction with a direct and positive coefficient of 0.99 and tourism services with a direct and positive coefficient of 0.85 in urban tourism in Urmia. The results showed that among the elements effective in urban tourism, tourism attraction with a direct and positive effect of 0.99 and with the t-statistic of 12.65 had the most impact on urban tourism in Urmia. The tourism services provided with direct and Positive 0.85 and the rate of t, 3.64 was effective in urban tourism in Urmia. In general, tourists are more satisfied with Urmia's resources, characteristics and abilities than the services provided by the city's urban tourism. The results also show that tourists are most satisfied with the attractions of the city of Urmia in terms of natural attractions (climate, green space, forest, natural landscapes, outstanding environmental features, etc.). ), And cultural and human attractions. Among the indicators of urban services, the most satisfaction was the availability of available store services in the city, how the people of Urmia met the tourists, the quality of restaurants and dining in the city. Also, information indicators about the location of attraction, the trained personnel in tourist sites, the status of health services (hospital, sanitary, etc.) and the quality of roads and roads in Urmia The average has been below average and needs to be strengthened and improved.