Presenting a Model of Creative Deviance: A Qualitative Approach

Nowadays, creative deviance is the only factor that can lead to new creativity and innovations in organizations. The ultimate purpose of this research is to present a model of creative deviance as an individual maladaptive behavior using a qualitative approach.  In order to identify the categories, deep interviews with experts were conducted using open questionnaires and theoretical sampling method. The qualitative data analysis of this study was based on the Strauss and Corbin guidelines, which included three main stages of data coding.
Research According to the results, management and organizational component (causal conditions), structural strain (phenomenon), creative deviance (action/reaction strategy) characteristics of actors (context), managerial and biographical conditions (intervening conditions) and positive and negative consequences on the individual and organizational levels (consequences) were extracted and so creative deviance model has been developed. Among the various alternatives of the employees responded to the manager orders, one of them was the disobedience that was investigate in this research; While other alternatives, such as bootlegging, which are very similar to creative deviance should be considered in future research. The output of this research can be a step towards how the employee’s creative ideas evolve.  The present study, considering the commonalities between the two phenomena include deviance and creativity, has broken down the previous assumptions about the positive and negative of this phenomenon and introduces creative deviance as a neutral phenomenon.