The Social Construction of Value ​​Orientation of the Middle-aged: Providing a Grounded Theory

The goal of this research study has been to investigate the value orientation of middle-aged individuals using the social interpretivism approach. The Methodology of the study is qualitative and the social construction method (social interpretivism) is used as a method of operation for research. Qualitative data were collected in this study using the technique of in-depth interviews. To analyze the information and provide the ultimate theory of strategy we used grounded theory. Based on purposive sampling and the theoretical saturation criterion, 12 middle-aged individuals from South Roodbar participated in this study and their attitudes toward value orientation was studied and analyzed. The results obtained with "grounded theory" include six major categories as follows: realism, dissatisfaction with the way of life, mass media, altruism, convergence of religious values, and nepotism. The core notion of this study is the retrospective reflexivity which includes the other major categories. The ground theory gained in the form of a paradigm model contains three Dimensions of conditions, interactions and outcomes.