Construction of Women Dress Aesthetics in Iranian Movies by Valueism, Constructionism and Reformism Discourses

The type and aesthetics of dress in every society is identified by its culture because the culture is a part of the society structure which is integrated to other pillars of the society. The aesthetics of dress, meaning to realize aesthetic characteristics and implications of dress in a society, is affected and influenced by cultural and social factors which are reflected in artistic works including movies. Cinema as an art-media can represent different developments of society very accurately. One of the social-cultural phenomena of every society is the change of dress and clothing which is constructed and represented in movies in different ways. This paper by analyzing the dominant and competing discourses at the Valueism, Constructionism and Reformism eras (1979 -1998) in Iran and analyzing 30 movies released in those eras, responses to this question: how the effect of different discourses on the women dress aesthetics has been reflected in the movies? The mentioned movies have been selected by purposive method of sampling and have been studied in three levels: Description, Interpretation and analysis to find out the aesthetics of Iranian women dress represented and constructed in the movies by the filmmakers of three discourses: Valueism, Constructionism and Reformism Discourses.