The effect of urban tourism on economic sustainable development of Sari City

Today, tourism is one of the most dynamic activities in the socio-economic change in the area of the world that has increasingly become important. Because Information technology, cultural, political, social and economic infrastructures that create in the twenty-first century, tourism is an inevitable phenomenon of human behavior and action which would satisfy his curiosity spirit. Tourism as one of the sources of income and job creation at the local level which could be a strategy for economic development and in other economic sectors, especially at a time when profits are falling attractive alternative for them and a strategy for development. Sari city is one of the oldest cities in northern of Iran, which in addition to historically valuable and lively nature has perfect texture. Because of underdevelopment in recent years, the central part of the city that features one of traditional cities is included in decline. The subject matter in present study is evaluating the potential of city tourism in sustainable development. From the perspective of a problem, an imbalance in space could be expressed toward intervention in Space. In this article, we describe the precise definition of sustainable development and its role in the sustainable development of tourism in the Sari city and in addition to introducing and identifying the capabilities of the Sari city, the impacts of tourism development on urban development should be considered. In this view, the development of tourism by using existing resources in such a way that we respond to the needs of economic, social, cultural and legal norms and expectations of tourists to the unity of integrity, cultural identity, environmental health, economic balance and welfare of the people. To achieve this goal, we must promote local development and improve the quality of life of host; we should promote cultural, local and historical features and coordination between mutual needs of tourists and residents.