the Role of Verbal Communication Factors in Applying Expressive Devices

In rhetorical books, the eloquence is defined as "presenting one sole meaning in several ways by the difference in clarity and secrecy". The choice of these various forms of expression according to the conditions and characteristics of the factors that contribute to the creation of a word is vital for rhetoric. Considering that the speaker, the audience, the situational context and the word are of the factors of creating the verbal communication, the harmony of the features of the word with their status is the condition of the rhetoric of the word.In this study, the role of the requirements of these four factors has been explored in how and why of the various topics of the eloquence, alongside the necessity of considering these requirements, both in the stage of using the rhetorical figures of speech and in the stage of their recognition. The status of these factors in the structure of the various forms of similes, metaphors and their differentiation elements is essential. The creation of the ironies also depends on the situational context. Furthermore, the forming and use of the symbols is also influenced by the conditions of these factors.