Effects of Strategic Orientation on Product Development for New Exporting Markets

According to resource based view, understanding the relationship between three dimensions of strategic orientation (market orientation, learning and entrepreneurship orientation) and product development for new markets can be helpful to achieve greater success in penetrating to new markets especially in export markets. The relationship between strategic orientation and new product development investigated by researchers but we can not find so studies focused on effect of strategy on product adjustments for overseas .This research has been studied among companies which are listed in the Tehran Stock Exchange .The results of the Spearman correlation, multiple regressions and path analysis using the software SPSS, indicate that in all three dimensions of strategic orientation (market orientation, learning and entrepreneurship orientation) on new product development, there is the indirect significant effect and only in market orientation there is direct significant effect on NPD. Also a significant effect of process mechanisms variables as the intermediate variable is confirmed.