Providing a model for improving e-banking performance based on customer relationship management syste

Today, banks provide a variety of services to customers that the existence of an electronic platform is a step in the direction of more effective use of these services. But since electronic environments such as the Internet have always been unsafe and can be a source of confusion in the privacy of users. The security architecture of the user interface must be reviewed and managed and designed and implemented for that comprehensive structure. The purpose of this research is to provide a model for improving e-banking performance based on customer relationship management system. The statistical population of this research is from customers of banks in Rasht, which is 9000 people. The sample size was estimated using 295 Cochran formulas, which was selected by random sampling method from customers of Rasht banks. SPSS software was used to analyze the data. The results show that all research hypotheses are approved and understanding the ease of use, security, and awareness of the service and its effect on understanding the usefulness of the customers, as well as understanding the usefulness, the customer's trust in the electronic banking site and Customer satisfaction and loyalty have an impact on the attitude of individuals towards the use of customers.