Presenting the Genuine Image of Islam in PRESS TV Conformed to the Characteristics of its Youth Audiences Across USA & EU

Noticing the media efforts of Islamophobia and the creation of a disproportionate image of Islam, the purpose of this paper is presenting perfect image of Islam in Press TV. The two letters of Iranian supreme leader to the youth of EU&USA and other statements related to the subject gathered for the content analysis method. The outputs of the first step categorized in 15 molds and 7 overall topics (Phobia making, history and civilization, true Islam, current problems, Islam and other ideologies, Islam and the Westand the West Society). By this step, 30 experts of media and religion field targeted to taking a semi- structured interview. After analyzing the qualitative content of the interview texts, the output derived of this step divided in two parts: Assessing the present condition of Press TV and offering the suitable strategies for its content management. Proposed strategies were categorized and summarized in three areas: the programing (audience research, content creation, message distribution and feedback), the planning (in or out of Press TV), and organizational structure (human resources, TV’s organizational issues and so problems of channel). Finally, the media cycles which presented by this research recommended for Press TV in order to take an effective media strategy due to studying media and its language.