Portfolio strategies in industrial marketing With the product life cycle approach

Determining the Portfolio Strategies Proper business-to-business placement in industrial marketing for parenting organizations or holdings is one of the most important tasks of planners. In this regard, there are many methods and techniques that many companies have outlined for developing their own portfolio strategy. The use of the life-cycle model helps companies active in modern technologies and organizations active in the industrial market to first consider their strategies for each of the products without considering their internal constraints. Determine. In this approach, by analyzing the status of the indicators associated with the market, the stage of product life cycle, and determined by the status of organizations in leadership or follow-up, specify attractive products.This paper attempts to present the results of this approach to the Sina Electronic Development Company (holding ICT), one of the major companies active in the communications and information industry. The use of this approach and the results obtained demonstrate the effectiveness of this method For industries or fields of modern technology. In this study, the strategic position analysis has also been used to improve the accuracy of the analysis, and the results are presented in the final section.