Evaluation of the Religious Potentials to Attract Tourists in the Tehran City
Tourism industry plays an important role in the economy of the country as one of the most profitable service industries. The metropolis of Tehran has a great potential for attracting tourists as one of the most prone areas for religious tourism. This research was carried out with the aim of Evaluation of the Religious Potentials to Attract Tourists in the Tehran City.The method of doing this research is the appliedand Scrolling.The research data were collected through a questionnaire from 20 experts serving over ten years of service in the field of religious tourism. Data were analyzed by SPSS software and one sample t-test.The results showed that the observed difference between the mean of different questions Except questions: parking status, The quantity and quality of the vehicle for access to tourist sites, Restaurant, Toilet, Resorts, Coordination and partnership between public and private organizations related to the religiuse tourism, Preparing a tableau about places, Pocket books, Brochure, Map and photo, Teaching specialized forces in the field of tourism of monotheistic religions, Providing films about monotheistic religions and ancient monuments in the metropolis of Tehran And improving the quantity and quality of education of people towards tourists through mass media is statistically significant at the error level of 0.05.The results showed that 80% of the respondents assessed the religious potential in Tehran from moderate to high and 85% of them also evaluated the religious potential in the city of Tehran moderately and highly.According to the mentioned materials, it can be said that Tehran's metropolis has the potential to become a major tourist hub for tourism.
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