Evaluation of the Quality of Entrepreneurship Course Education Services Using SERVQUAL Model (Case Study: Gorgan University of Agricultural Sciences and Natural Resources)

It is important to pay attention to the quality and applicability of entrepreneurship courses for self-employment of students of agricultural sciences and natural resources in universities. The purpose of this study was to evaluate the quality of entrepreneurship education services provided by students of Gorgan University of Agricultural Sciences and Natural Resources. The statistical population of the study consisted of 168 students who had completed entrepreneurship course in 98 and were selected as the sample of the study. Using Cochran formula and stratified random sampling, the sample size was 120 persons. The research tool was a standard SERVQUAL questionnaire whose validity was confirmed by faculty members of Agricultural Extension and Education Department of Gorgan University of Agricultural Sciences and Natural Resources. SPSS software was used for data analysis. The results showed that there was a negative gap between students' perception and expectation in all five dimensions of SERVQUAL questionnaire, with the highest gap in guarantee dimension (- 0/241) and the lowest gap in responsiveness (- 0/158). According to the research findings, it is suggested to create an attractive and dynamic classroom environment for students 'understanding and expectations of students' moods and expectations. Teachers to exchange ideas, introduce students to the future workplace and employment, empathy and flexibility in the classroom, easy access to professors, allocate hours for student counseling, and provide regular and interconnected lessons, and student participation in classroom discussions. They can increase perceptions as expected, in which case the higher education system will improve the quality of education.