Strategies and Tactics for Charity Promotion

Historical evidence from the early days of Islam and the narrations of the Epoch of Appearance indicate the possibility of a balance between supply and demand for Takaful funds and also the possibility of a surplus supply as a desirable situation. On the contrary, a study of the current situation in the country shows that there is an imbalance and a surplus of demand for these funds. The question of this research, which is examined through descriptive-analytic method and the use of library resources, is to investigate how to modify and improve the existing situation and to introduce strategies for achieving the desired one. The results of the analysis of Quranic and Hadith teachings and meta-analysis of existing survey studies indicate strategies such as: “Quranic charity discourse”, “charity development”, “improving the quality of charitable funds allocation”, and “improving the quality of charitable donations” to promote charity in the country. To realize each of these strategies, partial and operational tactics such as professionalizing the charity part, enabling charitable funds to be managed, and expanding advertising and incentives can be offered.