Emotional Masks: Linguoecological Aspect

Volgograd's school of linguistics of emotions (Head — Professor Victor Shakhovsky, the author of the theory of emotiveness), since 2010 has been developing ecological aspect of emotions through language. This means that the first Russian linguistic conception of emotions, formed in 1987, contemporarily is getting a new, eco-friendly, refraction. That is, the methodological framework of emotiology is considered from the standpoint of the ethics of emotions. It is known that between human emotions and their expression there are three types of relationships: emotion may be experienced and stay unexpressed; emotion may be experienced and expressed; there may be experienced one emotion and expressed a different one. The last case in the article is metaphorically called “emotional masks”. In the article through the named metaphor is considered, with what emotion a person is included in the communication situation, and with what emotion might come out of it. Analyzed separately is the estimated sign of the emotions that communicants prefer to “mask”. The “mask” of emotions is language. An attempt is made to assess the ecology of such a language.