Identifying and Ranking Factors affecting the Application of the Electronic Insurance in the Insurance Industry: A case Study of selected Insurance Companies

The purpose of this study is to Identify and Rank Factors Affecting the Application of electronic insurance in the Insurance Industry by reviewing the related literature and expert opinions.

The method of this study is based on descriptive survey research. The population of the study consists of 10 experts, including university professors, managers and three insurance companies’ experts in Bousher city.

The results indicate that the underlying, infrastructural, cultural, and personality and attitude of customers are more important than the other dimensions. In addition, among the sub-indicators, publicity and awareness of the society about the usefulness and benefits of electronic insurance services, legal infrastructure, risk taking behavior, individual perception of risk and security are more important than the other sub-indicators.

In the absence of the above mentioned factors, such as personal data protection, prosecuting of cybercrimes, establishment and enforcement of digital signature credentials and legalization of digital signature, deployment of electronic insurance, insurance experts, user-friendly websites, insurance information social networks, deployment of electronic insurance would not be successful. Hence, the first step is to provide basic and simple electronic insurance contracts, such as personal insurance and personal accident insurance, at lower premiums which encourages people to demand such contracts.