Evaluation of Fix Color scape Perception in Urban Spaces, Case Study: Imam Hossein Square in Tehran

Color is an important element used in urban landscaping can highly affect the enhancement of the urban identity. Colorful landscape planning of a city, as a branch of the environmental psychology, follows, like colorful palette planning in the interior decoration of a building. Therefor certain specific rules and principles that have been neglected and not attended to appropriately. This research aims at identifying and evaluating citizens’ perception and their color preferences in the urban environment through their own participation and, therefore, effort has been made to analyze such preferences in a public urban environment (a section of Imam Hossein Square as an example) through the VEP (Visitor Employed Photography) method that obtains people’s opinions about their perceptions of the colorful landscapes. For this purpose, the evaluation variables were extracted and the related pictorial questionnaires were designed. The sample of this research, determined through the cluster sampling method, included three groups of residents, workers, and pedestrians. The qualitative and quantitative analyses were carried out using the SPSS and Image Color Analyzer and the results were incorporated in the colorful landscape planning of the research site to reflect the citizens’ color preferences. Based on the conclusions derived, some suggestions are: (1) sequencing the urban spaces and perception of color combinations in each sequence using color analyzing software programs, (2) determining dominant colors in each sequence and the needs to add or reduce colors considering their harmony pattern, (3) determining the dominant role and performance of each urban space and the color palette fitting its function, (4) studying the city’s prevailing climate and extracting the principles required for better perception using a colored landscape, (5) determining the dominating audience of each space and studying their perception of the colors’ indicators, (6) obtaining the citizens’ opinions and preferences to plan the colored landscape in each sequence, and (7) presenting the proposed improvement plan of the colored landscape based on the reflections of the citizens’ preferences.