Investigating the Impact of Internet Banking on Buying Bank Mellat Customers

In recent years, internet banking is rapidly becoming a powerful tool in e-commerce .The rapid growth of the Internet has opened up new opportunities and threats to businesses. It is expected that with the development of new internet banking technologies the most important banking method will be used by individuals. Internet Banking in addition to reducing costs, it also reduces the physical presence of customers in kiosks, the aim of this study was to evaluate the effect on purchase intention of Internet banking customers of Bank Mellat, the population of the study, all customers of Bank Mellat in Tehran. The method of statically is random samplings. This study is a quantitative research and the research method is descriptive and applied. Library and field method were used to collect information. Due to the unlimited number of members of the community using Morgan table was 384 respectively. Questionnaire was used for data collection .The results of confirmatory factor analysis indicate the validity of the questionnaire construct. To analyze data from software SPSS 22 Descriptive and inferential statistics regression were used version Fitting the research model and testing the hypotheses showed that access to services, services provided, personal communication, security and reputation had a significant impact on Mellat Bank customers' purchase intention.