Relationship between Entrepreneurial Marketing Dimensions and the Performance of Private Sports Clubs in Tehran

The study is to determine the relationship between the dimensions of entrepreneurial marketing and the performance of private sports clubs in Tehran. In terms of data collection, descriptive correlations were used. The research population was all private sports clubs in Tehran (459 clubs) among which 217 clubs selected according to the Morgan table. 250 questionnaires were distributed among the managers of the clubs and finally 203 questionnaires were analyzed. In order to collect data and measure the variables of the model, entrepreneurship marketing questionnaire Fiore et al. (2013) and Hosseini marketing questionnaire (2011) were used. Its reliability was based on Cronbach's alpha, which was more than 0/7 and its validity was confirmed using convergent validity. Descriptive statistics (tables and graphs of frequency 25 distribution) and inferential statistics (Pearson correlation and Multiple Linear Regression) and structural equation modeling techniques were used to analyze the data. The results of the research showed that there is a positive correlation between entrepreneurial marketing and its dimensions (chance of awareness, innovation, value creation, risk management) and the marketing performance of private sports clubs in Tehran. Based on the results of the research model, the entrepreneurial marketing of the effect had a significant positive effect on the marketing performance of private sports clubs in Tehran. According to the research results, entrepreneurial marketing can be well suited to small and mediumsized businesses, such as sports clubs, due to its unique characteristics, leading to increased profitability and ultimately improved club performance.