Designing a business ecosystem (Case study: Native search engine, cloud computing, big data and the internet of things)

In a network economy, the competitive strength of a business depends not only on its own merits, but also on its ability to interact with its environment. The emergence of multidimensional platforms, value creation networks, related complexities, and weaknesses in business models in this field have attracted the attention of researchers to the concept of business ecosystem. In this study, with the aim of examining business ecosystem design models, first the literature and concept of business ecosystem, and then the various types of its design are introduced. Finally, the design principles of business ecosystem are extracted and used in the design of the emerging ones. The present study is descriptive type, and in order to gather the information we have used the experts’ views in addition to library studies. The final output of the emerging business environment design research project, including native search engine, cloud computing, internet of things, and big data will be comprehensive in the near future, based on information provided by stakeholders / actors with related services, communications between actors and their role in creating value flows.