Factors Influencing the Job Performance of Promoters Responsible for Area in Golestan Province

The purpose of this study was to identify and introduce factors affecting the job performance of promoters responsible for production zones. The research method was survey and the data were collected using questionnaire (Paterson standard, Herzberg standard and researcher made questionnaire). Formal content and face validity methods were used to determine the validity of the measuring instrument, respectively, and sequential theta coefficient (θ = 0.797 - 0.966) was used to determine the reliability. The population of the study was 549 tons of promoters responsible for production zones in Golestan province and the sample size in three regions north, center and south of the province was 344 tons which was determined using Cochran formula. Descriptive results showed that the average job performance of the promoters was 3.89 out of 5 in Golestan province. Analytic results using correlation coefficients showed that variables and factors such as professional technical abilities, formal participation, interpersonal and institutional trust, social capital, motivational and health factors, organizational factors and educational level, with the job performance of responsible promoters. There was a significant relationship between production zones. The results of ordinal regression analysis showed that the importance of factors such as presence of promoters in the area, social interaction, informal participation, facilities and equipment, motivational and health factors, and finally education level are influenced by job performance. It is recommended that agricultural jihad organizations incorporate the aforementioned factors into their future plans to enhance the job performance of the promoters.