The effect of green supply chain on economic performance through adjustment role of customer governance

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The management of green supply chain in industrial companies seeks to make use of this environmentally-friendly relationship throughout the supply chain by creating utility and governance to take advantage of this overall supply chain as a strategic tool in sustainable competitive advantage. The aim of study was to investigate the effect of green supply chain management on economic performance through the role of customer governance adjustment in Mapna company the research method is descriptive surveying the statistical population included 240 experts. The sample size was determined by using Cochran’s formula and random sampling method of 148 people the tool which has been used is questionnaire their reliability was confirmed Cronbach’s alpha coefficient alpha coefficient method of 0.897 and instrument validity by content structure method the research data were analyzed using PLS software research indicate that the effects of green chain management on economic performance is at 3.324. the effect of green chain management on costumer relationship governance is 6.685. the impact of costumer relationship governance on economic performance is 7.950. as a result green chain management affects economic performance and customer governance plays a moderating role in green supply chain management and economic performance managers can develop customer relationship knowledge skills and experience thorough training employees and using experienced people.
Language:
Persian
Published:
Journal of Logistics Thought Scientific Publication, Volume:19 Issue: 72, 2020
Pages:
121 to 138
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