Measuring Market Power and Marketing Margin of Date Using New Industrial Organization Model (Case Study of Khuzestan Province)

Market power is defined as the ability of an actor to achieve higher economic profits than normal due to factors such as barriers to entry, market efficiency issues, patent and patent advantages. In 1395, share of agricultural products in non-oil exports was 13.5 percent, of which the share of dates export was 4 percent. Considering the importance of this industry in country and the issues that have been addressed in the marketing and marketing of dates in Khuzestan, which is the main hub for the export of palm products, this paper seeks to measure market power in this industry due to price uncertainty. required data were collected during the period 1380 to 1395 through the Agricultural Jihad Organization and Statistics Center of Iran. In order to study dates market power and marketing margin in Khuzestan province, the theoretical framework of O'Donnell is used. Long-term and short-term relationships are also achieved using the ARDL and Error Correction Models. The results show that price determination behavior in farm and retail markets in this province is imperfect competition.